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Branding offers grow opportunities in gardening branch by Tchai
2013-11-07

Brand experience and product presentations activate the sales of the gardening products

The needs of the consumer are changing and traders are under pressure. What chances are there? And how do you make the best of grower, garden centre  and brand? The answer; branding, or the creation of a brand perception. Something that talks about everything from plants and flowers to fruit and vegetables. With this sort of branding the banana brand Chiquita saw a huge rise in sales in Belgium. What is the secret?

Because many grown products are uniform and not attached to a particular brand the consumer often has no preference for one brand or another. Which pansy has the best flowers? Which plant grows the best tomatoes? And which hydrangea flowers the longest? Difficult for the client as it is mostly impossible to tell one plant from another. According to some traders and experts the answer is clear: create brand perception around products and let their unique qualities be seen. What makes your product special for the consumer?

Learn more http://www.tchai.nl/#news/branding-offers-grow-opportunities-in-gardening-branch/203/

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Merlun Group Mystery Shopping team will be glad to assess and report your sales team or franchisee performance.