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marketing survey - consumer behaviour

Smartphones Work Round The Clock, Tablets Come Out At Night. Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night, finds the latest Jumptap MobileSTAT report. Measuring iPad and iPhone use by time of day, the study finds that both devices have below-hourly-average use from 8 AM to noon, although iPhone use during those hours is much closer to the average. Later, between 8PM and midnight, iPhone use is 52% above average and iPad use up a whopping 87%. In general, iPhone use hews closer to the average throughout the day than iPad use, which skews heavily towards the evening hours.

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