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marketing survey

62% of global consumers say they are fairly or very likely to purchase a brand’s product if the brand asks for their opinion in a study

  • 7 in 10 respondents to the Cint survey said they are willing to spend 10 minutes or less responding to a given survey, with the majority of those wanting to spend 1 to 5 minutes. Roughly 1 in 5 said they would spend more than 15 minutes.
  • Money incentives (55%) would make most consumers more inclined to carry out market research for a brand, followed by a free product (34%).
  • More than half of the respondents said a smartphone application is their preferred way to participate in market research. One-third voted for online participation, while SMS (5%), traditional mail (4%), face to face (4%), and telephone (1%) participation proved far less popular.
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    Merlun Group Mystery Shopping team will be glad to assess and report your sales team or franchisee performance.