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marketing survey
2012-10-19

62% of global consumers say they are fairly or very likely to purchase a brand’s product if the brand asks for their opinion in a study

  • 7 in 10 respondents to the Cint survey said they are willing to spend 10 minutes or less responding to a given survey, with the majority of those wanting to spend 1 to 5 minutes. Roughly 1 in 5 said they would spend more than 15 minutes.
  • Money incentives (55%) would make most consumers more inclined to carry out market research for a brand, followed by a free product (34%).
  • More than half of the respondents said a smartphone application is their preferred way to participate in market research. One-third voted for online participation, while SMS (5%), traditional mail (4%), face to face (4%), and telephone (1%) participation proved far less popular.
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    2017-11-11
    merlun group joined in November MSPA (Mystery Shopping Providers Association). Call us today for any mystery shopping service, our team will be glad to assess your sales team or operators performance. read more
    2017-03-03
    merlun is glad to introduce its new website. improving interaction with our clients. read more
    2016-04-04
    merlun group winning two awards at GIC 2015 read more
    2016-03-03
    merlun group celebrating 19th anniversary read more
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    Merlun Group Mystery Shopping team will be glad to assess and report your sales team or franchisee performance.